Nowadays, with the prevalent of accounting fraud and the increasing rising trend of good corporate governance, investors do not only take profitability as the sole weight in assessing your company.

According to survey done by Ernst & Young, the following are the most important non-financial factors ranked by investors:

1. Execution of Corporate Strategy
2. Management Credibility
3. Quality of Corporate Strategy
4. Innovativeness
5. Ability to attract and retain talented people
6. Market Share
7. Management Expertise
8. Alignment of Compensation with Shareholder interests
9. Research Leadership.
10. Quality of Major Business Processes
11. Customer Satisfaction Level
12. Performance-based Compensation Policies
13. Brand Image
14. New Product Development Efficiency
15. Customer-perceived Quality
16. Quality of Organizational Vision
17. New Product Development Cycle Time
18. Quality of Workforce
19. Repeat Sales Level
20. Percentage of Revenue Derived from New Products
21. Strength of Marketing & Advertising
22. Global Capability
23. Quality of Incentive Performance Systems
24. CEO Leadership Style
25. Accessibility to Management
26. Product Defect Rates/Service
27. Product Durability
28. Quality of Employee Training
29. Quality of Guidance
30. Employee Turnover Rates
31. Knowledge & Expertise of Investor Relations Contact
32. Number of Customer Complaints

Looks like “Management Credibility” is being rated very highly by investors. To a large extent, with clearer corporate transparency and good corporate governance, this will definitely help listed companies to maintain at least their share prices and might able to invite aboard prominent investors.